austin, tx
custom corporate gifting: knot keychains

Produced for YETI's 20th anniversary, a limited run of 1,150 hand-knotted keychains given to employees company-wide. Each piece pairs 1/2 inch climbing rope with custom hardware and a YETI charm — a small nod to the outdoors that keep us wild. Every knot was cut, tied, sealed, and finished in studio. Watch the process reel for a peek behind the scenes.

• 1,150 hand tied knots

• 1,200 ft of rope

• 4,600 custom hardware pieces