repurposed denim fringe feature
Client
American Eagle
Year
04/2024
austin, TX
custom fringe installation
Repurposed American Eagle denim cut into strips and arranged by shade to create a layered fringe art piece for the American Eagle Café pop-up on South Congress. During this “Back to Blues” campaign, guests could preview the upcoming season of AE Denim while enjoying a complimentary coffee and pastry.
170 pcs of 4”W American Eagle Denim, trimmed in varying lengths
92”H x 48”W frame with wooden dowels spaced 20.5” apart
4 day prep
1 day installation
