repurposed denim wall

austin, TX

Repurposed American Eagle denim cut into strips and arranged by shade to create a layered fringe art piece for the American Eagle Café pop-up on South Congress. During this “Back to Blues” campaign, guests could preview the upcoming season of AE Denim while enjoying a complimentary coffee and pastry.

  • 170 pcs of 4”W American Eagle Denim, trimmed in varying lengths

  • 92”H x 48”W frame with wooden dowels spaced 20.5” apart

Client
American Eagle

Year
04/2024

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